Holder of a Master in Luxury Product Design from ECAL, Elsa has been working in the creative industry for over 12 years. She has always had a passion for design ever since childhood. In France, Elsa has worked among others for Christofle, Baccarat, and Philippe Starck Agency where she designed products has been rewarded by the prestigious press like The New York Times, Citizen K, Courrier International and more. In Singapore, she worked for Publicis Group where she was responsible for the retail design for SK-II account (P&G group). Specialize to conceive a 360 creative vision, her approach is to analyze the deep needs of her client and translate their vision into design concepts. Her rich and diverse skill set allows Elsa to develop various design and marketing assets for the brand such as: branding, product design, packaging, and merchandising. This multifaceted approach is critical to deliver an impactful solution to the client.